For owners of small service businesses

One practical move a day to grow and run your business.

Marketing, sales, ops and the tools that actually help. Sourced, plain English, no hype.

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How to Get More Google Reviews: Text Every Customer
Within an hour of finishing a job, text every customer a short thank-you with your official Google review link. Ask everyone, not just the happy ones, and never offer anything in return. A text arrives while the job is fresh, and it takes the customer one tap.
Software fit
Cleaning Business Software: What Fits and Costs
Our rough rule of thumb: a solo cleaner can start with a free booking app. A growing maid service should look at cleaning-specific tools like ZenMaid, Launch27 or BookingKoala. If you also do other home services, Jobber or Housecall Pro covers more in one app.
Software fit
HVAC Software: What Fits and What It Costs
Our rough rule of thumb: a small HVAC shop can start on Jobber or Housecall Pro, which publish prices. If maintenance agreements drive your business, check which plan includes them. Shops with an office team and many techs should also get ServiceTitan and FieldEdge quotes.
Software fit
Lawn Care Software: What Fits and What It Costs
Our rough rule of thumb: a solo mower can start on Yardbook's free plan. Small crews that want routing and recurring visits in one app should compare Jobber, Housecall Pro and Service Autopilot. Landscaping companies that live on estimates should look at LMN.

Free tool
HVAC Maintenance Agreement Pricing Calculator
Enter how many visits the plan includes, the time and parts each visit takes, your break-even hourly rate and the margin you want. The calculator gives the yearly plan price, the monthly price and what you keep per plan.
Free tool
Google Review Link: Get Yours and Build the Request
Google gives every business an official review link. In your Business Profile, open your reviews and choose Get more reviews, then copy the link. Paste it below to get a ready-to-send text and email.
Free tool
Hourly Rate Calculator: Price Any Job You Quote
Enter what you want to pay yourself, your yearly business costs and the hours you can actually bill. The calculator gives your break-even hourly rate and the rate to charge for your target margin. Then it prices a job from hours, materials and costs.
Template
HVAC Maintenance Agreement Template (Free, Copy and Paste)
Use this template to put an HVAC maintenance plan in writing. It covers what each visit includes, what members get, the price, how renewal and cancellation work, and what the plan does not cover. Have your attorney review it before you use it.
Template
Quote Template for Service Businesses (Free, Copy and Paste)
Use this quote template whenever a customer asks what a job will cost. It spells out the work, the price, what's not included and how to say yes, so the customer can decide without calling you back.

SourcedFacts come from official and vendor pages. Every page lists its sources.
DatedPrices show the date we checked them. Anything over 30 days old gets re-checked or removed.
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